"War of the Customers World"

Wonder what 'War of worlds' directors would have done to the story had they seen the aliens as customers!!
I took this quiz at the CIO magazine (www.cio.com) which is prepared based on the book "Return on Customer: Creating Maximum Value from Your Scarcest Resource" by Don Peppers and Martha Rogers (www.amazon.com) to see some amazing insights. Log on to assess where your corporation stands. http://www.cio.com/survey/peppers.html. The important thing here is the emphasis and orientation that it can bring back to the team and help kick start a focused process for customer value maximization. Ofcourse , resulting in better returns!