Wednesday, July 06, 2005

"War of the Customers World"

Wonder what 'War of worlds' directors would have done to the story had they seen the aliens as customers!!
I took this quiz at the CIO magazine ( which is prepared based on the book "Return on Customer: Creating Maximum Value from Your Scarcest Resource" by Don Peppers and Martha Rogers ( to see some amazing insights. Log on to assess where your corporation stands. The important thing here is the emphasis and orientation that it can bring back to the team and help kick start a focused process for customer value maximization. Ofcourse , resulting in better returns!

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